From the
beginning I would like to point that I do respect the change and the positive
contribution of Fast Fashion to the world.
By
Fast Fashion I mean brands that are serving the medium and medium/low segment
of the market, brands which are affordable, trendy and have a short time to
market. Usually they bring all the
important trends of the season from the catwalks in the store in two weeks.
They have an acceptable to low quality of the textile and production and are appealing
and trendy.
Fast
fashion offer gives to everybody the possibility to show their individuality,
the chance to wear the trends of the season and not pay the high price of the
top brands item, develop our expressiveness and creativity by forming our own
style. It gave us the possibility to look good and prepare for the event much faster
and with less effort; even if I must admit that I miss those times when the
creation of an outfit was taking days or even months, when the model was only
in my head and the creation was so sweet and challenging.
With all
this new possibilities and opportunities I expect to see good dressed and
stylish people around me, beautiful and happy people that are confident in themselves
and showing it by way they look. Which learn and give an example of lifestyle
to their children, family or friends.
Looking
around I ask myself what actually happened? Did we learn from that or we just
took it as granted and used it in the easiest way possible, by filling the
wardrobes at maximum. Unfortunately I think we are more deceived and bored, nervous
and always in a hurry, dressed with low quality clothes, artificial textiles
and most of the time in total disaccord to the event. With shiny skirts during
the day, transparent blouses and skinny pants on every type of body, and in the
evening the creativity has no borders.
We didn’t
learn to respect ourselves but we take what is given to us. We didn’t
understand how to dress but we let others sell it to us. We don’t ask but just
accept, because we’re too lazy to get it as we think we need it.
To be
continued…